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By: Abel Earlington

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Saturday, 26-Jan-2013 17:22 Email | Share | | Bookmark
Brand Identity is Essential to Overcome Your Industry’s Competit

In order to stand out from competitors in your industry, you will need to create a unique brand identity. Unfortunately this is not quite as simple as it sounds and it does take time to get right. It does not just involve producing a logo and colour scheme for your business website, but creating a whole image for your business with values, personality and presence. Your <a href="http://www.jprmarketing.co.uk/brand-identity">brand identity</a> will decide how customers perceive your business and the products you sell, which is why it is paramount that you build up a positive and professional image of your company. Obviously a fantastic first impression is essential, but you also need to remain consistent in the messages you send out and values you embody, whether you are communicating with your customers via your website or social media pages. The more consistent you are, the more likely customers are to recognise your business.

Tuesday, 15-Jan-2013 13:48 Email | Share | | Bookmark
Effective Social Marketing In Promoting Your Business

Over the last year many businesses have set up social media profiles to use for both advertising and customer service purposes. Social marketing enables businesses to communicate with their customers in an informal and friendly way. They can use <a href="http://www.jprmarketing.co.uk/">Social marketing</a> to promote their products by posting links which divert traffic to their website. These links may then be shared by theirfollowers, potentially marketing their business to new customers and widening their base. Social media profiles are often used to promote competitions and giveaways, which will again direct a large volume of people to your website. The great thing about using social media as part of your marketing strategy is that it is very low cost. Most profiles are free to set up, however you may want to pay additional fees for sponsored posts and advertising, if you have the budget for it. Social media is also a fantastic way to connect with like-minded businesses and other professionals within your industry.

Sunday, 30-Sep-2012 07:35 Email | Share | | Bookmark
Effective Internet Marketing can Boost Brand Awareness

Internet marketing is all about getting people interested in what you’ve got to offer. You want to boost brand awareness, get traffic to your site and, ultimately, convert that traffic into sales—with that clear goal in mind it’s vital to do it well, and don’t think you can overlook this most important of areas. These days having a successful internet marketing strategy is a basic requirement with people having higher expectations than ever before—they expect to interact, engage and have access to the information they want quickly and simply, and you need to give them what they’re after. You should be offering a clean, crisp and visually appealing site with plenty of functionality whilst ensuring you get your message out there via a number of different channels, and if you want to see how Internet Marketing can really be done make sure to get in touch with us at JPR Marketing and you could soon notice the difference.


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